Learning is the result of building upon a foundation of concepts and skills that allow associations and comparisons to create a larger body of knowledge. If a child does not start out with a strong foundation, they have less to build on and it makes it harder for them in the early school years. And, if they don't catch up quickly, it can stunt their academic growth.
We wanted to design a portable learning tool that could be taken where the family is - in the living room, in the car, or at the park. It needed to be able to grow with the child, be large enough to foster a creative canvas, and fun enough to make them enjoy the learning experience.
We also didn't want it to be a toy with a small screen to be used as a baby-sitter. Therefore, by choosing as our platform a full-functioned 10" Android tablet, with thousands of educational and entertaining apps to choose from, we hit the target straight away. And, because it is a real computer and not a toy, it encourages parental involvement. Good for the child. Good for the parent. Good for the relationship.